Janne Jul Jensen
Ph.D. and Senior User Experience Architect; LEGO System A/S


Janne Jul Jensen is Senior UX Architect with LEGO. She specialises in usability and interaction design, and applies her expertise primarily to the internal systems within LEGO.

She is a frequent speaker on UX at international conferences and she also teaches internally on her topics of expertise. 

For more than a decade she has worked in academia and the software industry as an expert in all things UX – including five years with Trifork A/S where she designed apps for leading Danish companies, such as Bilka, DSB, and Danske Bank.

She earned her Ph.D. degree in 2009 and a M.Sc. in Software Engineering in 2003, both from Aalborg University.


Talk Details

Tapping Into Your Users’ Mind

More than ever, today’s users are expecting a great and smooth user experience from their applications – and creating intuitive user interfaces has become an essential skill for successful development teams. Design guidelines help a lot, but what exactly makes some apps super easy to use while others leave the users puzzled or frustrated?

In this talk Janne Jul Jensen will take us inside the mind of the user to explain why some things are just so darn hard. She will explain how we can make software with user interfaces that “work” by leveraging the way our brains are wired.